·       Data-Driven Marketing Strategy

·       Advanced Analytics & Reporting

·       Digital Campaign Optimization

·       Cross-Functional Team Leadership

·       Product Management & Development

·       Financial Analysis & Budgeting

·       Team Management & Development

·       Strategic Leadership & Decision-Making

·       Performance & Process Optimization

·       Customer-Centric Innovation

Director - Marketing Product Management and Analytics | Hibu

June 2019 – Present | Cedar Rapids, IA

Hibu is a digital marketing and advertising company that helps small and medium-sized businesses establish and grow their online presence offering services including website design, search engine marketing, social media management, and online reputation management.

• Lead a team in advanced analytics and data analysis, delivering detailed performance reports on web properties, campaign metrics, and profitability, which enhances data-driven decision-making.

• Conduct comprehensive analysis of corporate web properties, including traffic trends, engagement metrics, and conversion rates, leading to improved user engagement and optimized campaign performance.

• Manage SEO efforts and online reputation, improving brand perception through systematic monitoring and response to reviews.

• Compile and analyze customized campaign reports, including ad performance metrics (CTR, CPC, impressions, and clicks) and sales data, to aid strategic decision-making and optimize campaign efficiency.

• Oversee the entire campaign lifecycle, from launch to optimization, enhancing lead generation, account-based marketing strategies, email marketing, and online advertising.

• Conduct A/B testing for website and ad campaign performance to identify effective strategies and drive success.

• Analyze social media engagement and competitive trends, providing actionable insights for improving online presence.

• Monitor and report on marketing budgets, ensuring financial efficiency and effective resource allocation.

• Increased profitability through strategic optimizations and the timely sunsetting of underperforming programs.

• Developed and implemented comprehensive monthly reporting systems, providing visibility and enabling analytics-informed decision processes.

• Utilize platforms such as Salesforce, Google Analytics, Adobe Analytics, Google Tag Manager, Google Ads, Meta Business, LinkedIn Business, Oracle Eloqua, Microsoft Clarity, Microsoft Power BI, and AWS to streamline marketing processes and enhance data accuracy.

Elected City Council Member | City of Fairfax, IA

January 2024 – Present | Fairfax, IA

• Participate in city council meetings, contributing to local governance and decision-making processes, which lead to improved community engagement.

• Collaborate with fellow council members to address community needs, implement policies, and allocate resources effectively, resulting in enhanced public services.

• Advocate for constituents by representing their concerns and viewpoints in various civic matters, leading to increased community satisfaction.

• Demonstrate leadership and consensus-building skills to achieve positive outcomes for the community, fostering a collaborative environment.

• Engage in strategic planning and budget discussions to ensure responsible financial management, which results in balanced budgets and efficient resource allocation.

Chair of Board of Adjustment | City of Fairfax, IA

January 2023 – January 2024 / Fairfax, IA

• Presided over meetings, actively listening to and making decisions on appeals concerning zoning and land use issues.

• Approved or denied exceptions to zoning laws and regulations on a case-by-case basis, ensuring fair and balanced development.

• Provided recommendations for extensive zoning changes, contributing to the strategic planning of the community’s growth.

Member of Board of Adjustment | City of Fairfax, IA

March 2022 – January 2023 / Fairfax, IA

• Made decisions on appeals regarding zoning and land use issues, ensuring fair application of zoning laws and contributing to community trust.

• Approved or denied exceptions to zoning regulations, promoting balanced and sustainable development.

• Recommended overall zoning changes to support the community’s strategic growth and planning.

Director of Marketing Product Management | Hibu
May 2013 - June 2019 / Cedar Rapids, IA

• Led a team responsible for managing over 1,000 Yellowbook directories, direct mail, and local magazines, improving product positioning, user and advertiser content, pricing, promotions, and policy, which enhanced market presence and customer engagement.

• Developed and maintained sales collateral, set rates and promotions, and defined delivery areas and listing scopes, optimizing product offerings to meet market demands.

• Created and maintained product contribution reports, assessing profitability and preparing P&L documents for individual products and product groups to guide strategic decision-making.

• Collaborated with cross-functional teams, including manufacturing, distribution, customer service, sales, and vendors, ensuring seamless product integration and achieving high customer satisfaction.

• Implemented data-driven strategies to maximize product performance, leveraging market analysis and customer feedback to continuously improve product offerings.

• Coordinated with marketing and design teams to create compelling content and promotional materials that effectively communicated product value and supported sales initiatives.

• Spearheaded the creation of a detailed contribution report, enabling effective management of directories and strategic cost reduction, which was crucial in facilitating the transition from print to digital business.

• Led cross-functional collaboration with manufacturing, distribution, finance, and service departments to ensure accurate and timely data for the contribution report, significantly improving decision-making processes.

Sr. Manager - Product Implementation | Yellowbook USA
January 2011 - May 2013

Yellowbook was a business directory and advertising company that specialized in print and online directories. It offered listings and advertisements for businesses to reach local customers and published a thousand directories at its peak footprint.

• Implemented digital and print product additions and changes, assisting integration into sales, production, and marketing using project management skills. 

• Defined the vision for 1000+ Yellowbook directories regarding positioning, content, and policy, setting and monitoring digital and print product policies and guidelines to ensure consistency and quality.

• Created direction for sales collateral for new products, enhancing sales team effectiveness and product understanding.

• Configured rates and promotions to effectively utilize Yellowbook's online contract processing tool.

• Successfully navigated the challenging transition from print to digital business, leveraging data-driven insights to gradually phase out print products while building a strong digital presence.

Sr. Manager - Market & Product Planning | Yellowbook USA
September 2003 - January 2011

• Supported the sales channel as the product point of contact by providing analysis and support for all products, enhancing sales team efficiency. 

• Defined print product delivery area, pricing, specifications, and budget by analyzing economic trends, technology shifts, and competition, leading to optimized resource allocation. 

• Implemented new products with pricing and training by collaborating with sales, production, and marketing teams, ensuring seamless integration and improved product launch success.

Bachelor of Business Administration in Marketing

1999-2003 | University of Iowa | Iowa City, IA

Google Analytics (G4) Certification (Google)
Google Ads Search Certification (Skillshop)

Google Ads Measurement Certification (Skillshop)

LinkedIn Marketing Solutions Fundamentals Certification (LinkedIn)

Data Analytics & Reporting:

•        Data Analytics

•        Marketing Analytics

•        Web Analytics

•        Data Visualization

•        Reporting & Analysis

•        Financial Analysis

•        Customer Relationship Management (CRM)

Marketing & Campaign Management:

•        Marketing Strategy

•        Campaign Management

•        Product Strategy

•        User Experience (UX)

•        Multivariate Testing

•        SEO (Search Engine Optimization)

•        SEM (Search Engine Marketing)

•        Revenue Growth

Project & Team Management:

•        Project Management

•        Leadership

•        Team Management

•        Cross-Functional Collaboration

•        Presentation Skills

•        Negotiation Skills

Technical Skills:

•        Microsoft Office (Excel, Word, PowerPoint)

•        Google Analytics

•        Google Ads

•        HTML

•        Adobe Analytics

•        Salesforce

•        Oracle Eloqua

•        Microsoft PowerBI

•        Strategic Planning

President's Achievement Award - Yellowbook 

Sep 2009

Nominated by peers for outstanding performance