Resume

Business professional with a proven track record of managing products through analysis of pricing, promotions, and maximization of profitability, creating and refining processes to obtain efficiencies both in quantity and quality, and developing employees to support and grow business.

Director - Marketing Product Management and Analytics

Hibu

Jun 2019 - Present

Lead Analytics and Data Analysis for the Marketing team performing a multitude of functions including reporting performance of web properties, campaign metrics and profitability, and support of online presence and domain functionality.

Provide in-depth reporting and analysis for corporate web properties including traffic trending, engagement, campaign performance, user trends, among other marketing and sales KPIs.

Compile detailed and customized campaign reporting ranging from front end ad performance metrics to back end sales metrics including close rates and spend, coupled with account retention and variable margins.

Manage Lead Generation and Account Based Marketing awareness campaigns including launching campaigns, optimizations, and reporting ad performance metrics through many digital platforms.

Work with the following platforms: Salesforce, Google Analytics, Adobe Analytics, Google Tag Manager, Google Ads, Meta Business, LinkedIn Business, Oracle Eloqua, Microsoft Clarity, Microsoft PowerBi, AWS

Director of Marketing Product Management

Hibu

May 2013 - Jun 2019 (6 years 2 months)

Define vision for 1000+ Yellowbook directories in relation to product positioning, user and advertiser content, and policy. Organize team responsible for a multitude of functions extending product longevity.

Monitor product contribution margins to ensure profitability. Take measures to maximize revenue in conjunction with minimizing product cost.

Implement print product additions and changes and assist integration into sales, production, and marketing.

Create direction for sales collateral for new products.

Configure rates and promotions to properly utilize hibu's online contract processing tool. Implement analytics of usage into direction and results.

Sr. Manager - Product Implementation

Yellowbook USA

Jan 2011 - May 2013 (2 years 5 months)

Implement digital and print product additions and changes and assist integration into sales, production, and marketing.

Define vision for 1000+ Yellowbook directories in relation to positioning, content, and policy. Set and monitor digital and print product policy and guidelines.

Create direction for sales collateral for new products.

Configure rates and promotions to properly utilize Yellowbook's online contract processing tool.

Sr. Manager - Market & Product Planning

Yellowbook USA

Sep 2003 - Jan 2011 (7 years 5 months)

Support sales channel as product point of contact through support and analysis for all products.

Define print product delivery area, pricing, specifications, and budget analyzing economy, technology shift, and competition.

Implement new products with pricing and training working with functional groups such as sales, production, and marketing for integration.

Lead team of analysts performing marketing functions for various sales regions.

The University of Iowa Tippie College of Business

Bachelor's, Marketing 1999 - 2003

Google Analytics (G4) Certification - Google 

Issued Sep 2022

Google Ads Search Certification - Skillshop 

Issued Dec 2022

Google Analytics • Business Analysis • Financial Analysis • Marketing Analytics • Excel PowerPoint • HTML • SEM • SEO

President's Achievement Award - Yellowbook 

Sep 2009

Nominated by peers for outstanding performance